Amanda Smith Reveno

WORK HISTORY

EDUCATION

ABOUT AMANDA SMITH REVENO

I’m a marketing leader and hands-on builder who specializes in launching, rebuilding, and scaling things when there’s more ambiguity than structure.I’m often brought in early or at inflection points to help put the big blocks in place including narrative, brand, go to market, demand, and the systems that make growth repeatable. My sweet spot is “all systems go” work where strategy and execution have to happen at the same time.I’ve built marketing from zero, rebuilt brands at moments of change, and scaled what worked. I’m comfortable setting direction, but I’m equally comfortable doing the work including shaping messaging, shipping assets, launching campaigns, and partnering closely with product, sales, and leadership to keep momentum high.My recent work includes:• Building and scaling full marketing function inside a B2B SaaS company, from initial positioning and brand through demand, go to market, and infrastructure• Leading a full rebrand across every major customer and revenue touchpoint including identity, content, campaigns, and launch-ready systems• Translating complex products, markets, and data into clear, compelling stories that resonate with real buyersI’ve worked across B2C, B2B, and enterprise environments including early stage teams and established organizations such as Intuit, Khan Academy, Goldman Sachs, Mattel, and BCG. What’s consistent in my work is range, judgment, and a bias toward action.I’m best known for:• Turning complexity into clarity• Building brands and launch systems that actually get used• Flying the plane while helping design it• Being a calm, trusted right hand when the stakes are highI’m drawn to teams and leaders who value big picture thinking, strong execution, and someone who can move fluidly between strategy and doing.