Amanda Coleman
Digital Communications Coordinator @DLA Piper
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WORK HISTORY
Digital Communications Coordinator @DLA Piper
Send thought leadership materials to clients via CRM platforms (Interaction and Vuture)- Monitor and manage client communication inboxes, ensuring timely responses- Create and send event invitations using Vuture to engage with clients and prospects- Run monthly spam reports, updating the \"do not mail\" list to maintain email campaign integrity- Develop and execute engagement campaigns, increasing email open rates and overall client engagement- Assist in CRM database management and clean up to ensure client contacts are up to date -Lead team meetings
EDUCATION
Salisbury University
Bachelors, Communications, Media Productions
ABOUT AMANDA COLEMAN
Driven digital marketing coordinator with a passion for enhancing client engagement and optimizing digital communications. Currently, at DLA Piper, I specialize in managing CRM platforms like Interaction and Vuture, executing thought leadership campaigns, and crafting strategic event invitations that drive client interaction. My work focuses on improving email open rates and overall engagement, ensuring that clients receive the right content at the right time.In my previous role at The Yost Legal Group, I honed my expertise in SEO-driven content, enhancing organic website traffic, and revamping web pages for improved user experiences. I also managed the company\'s YouTube channel, strategically highlighting our legal expertise through commercials and video content. Additionally, I supported attorneys by drafting demand letters and conducting client intakes, streamlining case resolutions.Beyond legal marketing, I bring a versatile background, including experience as a Player Experience Manager at Volo City, where I led league-wide communication and organized fundraising events, further sharpening my client engagement and management skills.I hold a B.A. in Communications from Salisbury University and a Mini MBA in Digital Marketing from Rutgers University. My proficiency spans tools such as Adobe Acrobat, Canva, Microsoft Office, HubSpot, and more. I’m currently working towards certifications in Google AdWords and Analytics, enhancing my ability to develop data-driven marketing strategies.With a strong commitment to detail and a drive to deliver impactful digital marketing campaigns, I’m excited to leverage my diverse experience to continue delivering results in fast-paced business environments.
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