Amanda Kinder
Head of Trade Marketing @Hawkstone
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WORK HISTORY
Head of Trade Marketing @Hawkstone
EDUCATION
MiniMBA
Brand Management
Sheffield Hallam University
BSc (Hons) Recreation & Business Management
ABOUT AMANDA KINDER
Hey there! I’m Amanda, a passionate marketing and innovation leader with over 15 years of experience shaping brands and delivering growth across global giants and dynamic SMEs. My career has been a journey of uncovering insights, crafting strategies, and bringing ideas to life that captivate consumers and drive results.From leading the charge at Warner’s Distillery to shaping iconic brands at Diageo and Carlsberg, I’ve been at the forefront of marketing transformations. Whether it’s pioneering non-alcoholic brands, launching award-winning products, or redefining brand strategies, I thrive on the thrill of turning challenges into opportunities.I’m not just a marketer—I’m a builder of brands and cultures. My leadership philosophy is rooted in collaboration, communication, and a relentless curiosity to stay ahead of the ever-evolving consumer landscape. Highlights of my career include launching Warner’s 0% Non-Alc Spirits to double-digit category growth, creating category-first innovations, and driving campaigns that boost sales, awareness, and love for the brands I represent.I believe in marketing as more than just a function—it’s the heartbeat of any successful business. It’s about connecting with consumers on an emotional level, building trust, and inspiring loyalty. And nothing excites me more than rolling up my sleeves to make that happen.Areas of Expertise:Marketing Strategy & ExecutionBrand Building & PositioningInnovation & Product DevelopmentCommercial Strategy & GrowthConsumer Insight & ResearchExtensive Industry Knowledge (Alc & Non-Alc)Stakeholder ManagementLeadership & CollaborationGB & Global EngagementProject & Category ManagementShopper & Trade MarketingCampaign DeliveryLet’s connect and create something extraordinary together
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