Amanda Kavchak
Director of Marketing & Communications @Children\'s Foundation Of Guelph And Wellington
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WORK HISTORY
Director of Marketing & Communications @Children\'s Foundation Of Guelph And Wellington
Apply creativity and innovation to develop and implement comprehensive marketing and communication strategies aligned with organizational goals, aimed at attracting new donors and partnerships, as well as effectively communicating program impacts and benefits to clients. • Coordinate traditional marketing-communication campaigns for print, online, radio, and television, including campaign design, branding, content creation.• Work closely with the Executive Director to ensure that continued efforts are being made to include EDI in company communications and marketing.• Oversee brand positioning and messaging to ensure consistency across all platforms.• Maintain and enhance the organization\'s brand identity.• Create and oversee the design of marketing materials, including brochures, flyers, posters, and digital assets.• Develop compelling content for various channels, ensuring high-quality and consistent messaging.• Working with the Director of Development to plan and organize donor recognition efforts (ex. CFGW Award videos for the annual Gala, donor plaques and deliveries, updating of Donor Wall online, etc.)• Working with the Director of Development, lead the creation of an annual impact video to be used for fundraising purposes, such as a Fund-A-Need at the Gala.• Oversee the production and dissemination of external communications, such as newsletters, donor and annual reports, and impact stories. • Alongside the Executive Director, ensure the quality and consistency of external communications following communication policies. • Working collaboratively with relevant staff on creating impactful donor-focused communications such as cases for support and sponsorship reports.• Lead digital marketing-communication efforts, including social media, email marketing, website management, and SEO.• Foster relationships with media outlets and manage media inquiries.• Prepare and distribute press releases and other media materials.
EDUCATION
University of Toronto
Certificate in Project Management
University of Windsor
B.A. Honours Degree
Courtice Secondary School
High School Diploma
ABOUT AMANDA KAVCHAK
I am a highly motivated and results-oriented Director with a passion for the marketing and the non-profit world. For the past 10+ years, I have used my project management skills across a variety of projects to help different companies achieve their goals. I have worked as part of some incredible teams of people and managed teams of diverse skills and positions. Over the course of my career, I have used my communication skills to build strong relationships with stakeholders, board members, clients, and customers. My experiences have led me through different projects and paths such as planning and executing large-scale fundraising events, managing award-winning digital products, building company culture, and more.
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