Amanda Hitterman
Advertising Consultant @North Country This Week Northcountrynow.Com
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WORK HISTORY
Advertising Consultant @North Country This Week Northcountrynow.Com
Potsdam, NY, US
Advertising Consultant Responsibilities• Contacts established and potential customers to explain how advertising in North Country This Week and on NorthCountryNow.com can help their organization. As needed by the client, assists in developing ad copy content, design and advertising budget.• Aims to exceed sales at least 3 percent compared to the same period during the previous year.• Understands the importance of long-term, positive relationships between North Country This Week and our clients; assures telephone, in-person and written communication is respectful, helpful, friendly and business-like.• Remembers we strive to establish long-term relationships, not make “quick,” one-time sales• For each ad sold: 1.) selects required logos and graphics, or provides adequate guidance to the layout and production staff. 2.) provides copy, indicates relative size of type, approximate layout design and ad size; 3.) utilizes recommended newspaper ad layout standards• As needed and when appropriate, provides assistance to clients with overall marketing plans, designs, budgets and development of a media “mix” which might include the use of our competitors if appropriate• Consistently meets deadlines for submission of ad copy and proof correctionsProduction • Using InDesign, Photoshop, Acrobat, Microsoft Word, email and web browsers, creates NCTW and NCNow ads as needed, using newspaper and web ad design guidelines• Places ads on pages of the paper and finalizes pages for printer• Handles other production duties as needed• Meets production deadlinesBusiness Office Responsibilities• Performs as a “back-up” person capable of “filling in” when necessary as receptionist and in classified ad and accounts receivable departments Editing Responsibilities• Gathers info, edits and designs Spotlight pages and other special projects• Creates or assists with creation of sales fliers promoting sponsored pages• Performs as a “back-up” person capable of editing copy
EDUCATION
Loyola University Chicago
BS, Anthropology
ABOUT AMANDA HITTERMAN
Marketing and communications executive with 15+ years of experience leading strategic marketing, advertising, and community engagement initiatives across media, healthcare, higher education, and nonprofit sectors. I specialize in connecting organizations with the audiences and communities they serve through integrated marketing campaigns, strategic partnerships, and compelling storytelling. Currently serving as Vice President for Advertising at North Country This Week / NorthCountryNow.com, I lead advertising strategy for one of the region’s most widely read media platforms, reaching tens of thousands of readers each week across print and digital channels. My background spans multiple sectors, including healthcare marketing, nonprofit fundraising, university advancement, and regional media leadership. Throughout my career I have focused on building strong relationships, developing innovative campaigns, and creating opportunities that strengthen organizations and communities alike. Areas of expertise include: • Marketing strategy and brand development • Media relations and public communications • Advertising and revenue growth • Fundraising and donor engagement • Community partnerships • Event strategy and campaign management I am passionate about supporting organizations that strengthen communities and foster meaningful engagement across the North Country region.
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