Mandy Fernandes
Head of Strategy @Impulso Media
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WORK HISTORY
Head of Strategy @Impulso Media
Lead agency strategy across paid media, lifecycle, SEO, and CRO while building a high-performing strategy team.• Set the strategic direction for priority accounts and convert business goals into channel plans, test roadmaps, and budgets• Build playbooks for audience strategy, creative testing, attribution, and quarterly planning, and coach teams to use them• Oversee paid media across Meta, Google, YouTube, and programmatic with weekly performance reviews and action plans• Present quarterly business reviews and growth opportunities to client leadership and internal stakeholders• Mentor, and level up strategists and account leads through training, templates, and shadow sessionsTools and focus: Meta Ads, Google Ads, YouTube, Klaviyo, GA4, Looker Studio, Triple Whale, Shopify, Heatmap, CRO testing, forecasting, team leadership
EDUCATION
York University
Bachelor of Arts (B.A.), Faculty of Health, Psychology
Georgian College
Advertising and Marketing Communications
SKILLS
ABOUT MANDY FERNANDES
Do work you believe in. Don’t waste time on anything less.I’m not just a strategist. I’m a full-stack brand builder who turns chaos into clarity and campaigns into cash flow.After 9 years in the game (and 350+ nights a year spent running client strategy from hotel rooms, and mountain-sides across North America), I’ve mastered the intersection of performance marketing, SEO, paid media, and storytelling that converts.Whether I’m scaling eCommerce brands, crafting email automations that nurture and sell, or reworking a Meta Ads funnel on the fly, I bring heart, hustle, and sharp strategy to every project. I believe in smart testing, honest data, and human-first creativity that never feels like filler.We\'re growing something powerful. Let’s do it with intention.
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