Amanda Evans
Marketing Specialist @The Culture Trust Luton
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WORK HISTORY
Marketing Specialist @The Culture Trust Luton
Luton, GB
I have worked with The Culture Trust on a project-by-project basis, delivering a range of freelance marketing and communications services. My role has encompassed strategy development, hands-on execution, and team mentoring, contributing to the success of multiple campaigns and initiatives.Key Contributions:Community Engagement & Communications – Developed and implemented strategies to strengthen audience engagement and outreach.Marketing Campaign Leadership – Created and executed marketing plans, managing budgets and collaborating with internal teams to ensure seamless delivery.Mentorship & Skills Development – Provided guidance and training to a young team of marketing professionals, helping to enhance their expertise and confidence.I led the marketing efforts for The Culture Trust’s seasonal programmes across three venues and spearheaded the reopening campaign for the refurbished Wardown House, Museum and Gallery in 2017, successfully engaging VIPs and the public.Highlights:Developed and supported social media strategies, including content creation and paid campaigns.Facilitated media coverage, securing multiple radio interviews and coordinating an outside broadcast with a local station for Wardown Museum’s reopening.Managed cross-promotional opportunities with visiting theatre, music, and cultural organisations.Secured front covers of publications, including Primary Times.Led PR initiatives, writing press releases featured in local news outlets, trade magazines, and blogs, including published articles in Museum\'s Journal.Built a strong outdoor media presence and managed large-format printing, distribution, and advertising campaigns.This dynamic role has allowed me to apply a full spectrum of marketing expertise, contributing to the Trust’s visibility and engagement while working across multiple exciting cultural projects.
EDUCATION
Sir John Lawes
10 GCSE's & 3 A levels
University of Bedfordshire
BA (Hons) English Literature and Modern History, English Literature and Modern History
CIM | The Chartered Institute of Marketing
Professional Diploma, Marketing
SKILLS
ABOUT AMANDA EVANS
Marketing expert with over 20 years experience in both commercial and charity sectors.
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