Amanda Burns

WORK HISTORY

EDUCATION

ABOUT AMANDA BURNS

Senior Account Lead & Head of Business Development, Associate Lecturer, Treasurer, Speaker, Volunteer, Mentor & Mentee.I’m a senior marketing and business development leader with over a decade of experience helping organisations grow through clear strategy, strong positioning and joined-up marketing.As Senior Account Lead and Head of Business Development at Flourish Marketing, I work at the intersection of strategy, delivery and commercial growth - shaping marketing approaches that are practical, measurable and built to last.Much of my work involves helping organisations navigate complexity, change and competing priorities, and turning that into focused, effective marketing. My experience spans travel, leisure, professional services, B2B, manufacturing, retail, educational and third sector organisations, often in complex or fast-changing environments.Alongside client work, I lecture at Glasgow Caledonian University and Glasgow University, speak at industry events and present both webinars and training on behalf of industry bodies and business growth organisations. I regularly support early-career marketers through mentoring, proactively sharing learnings and practical career guidance. Developing confident, commercially aware marketers - and being honest about what the job really involves - is a big part of how I give back to the industry.I’m also interested in how creativity strengthens strategic thinking. Reading and creative writing sit alongside my marketing work, and I often explore how storytelling, language and clarity shape brands, leadership and business development.More recently, I’ve been building a stronger voice in the third sector. I’m a charity trustee, with a growing interest in governance, sustainability and how charities can use marketing more effectively without losing their purpose.