Aman Bhogal
Director of Marketing @Agilicus
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WORK HISTORY
Director of Marketing @Agilicus
Kitchener, ON, CA
o Created multi‑channel regional marketing strategies for B2B SaaS within North Americao Led the ICP and audience segmentation, contributing to a 10x increase in ARRo Improved product positioning by refining messaging to align with core personas and verticalso Expansion of partner channels through co-branded assets, events, and marketing materialso Managed webinar program strategies from topic, content, promotion, and conversions.o Balanced demand generation and lead generation to increase inbound traffic & conversionso Worked closely with sales, BDR team to align messaging, positioning and targetingo Cross-functional leadership with BDR team to execute on strategic outreach campaigns
EDUCATION
University of Guelph
Bachelor of Commerce, Honours, Marketing Management
SKILLS
ABOUT AMAN BHOGAL
Aman is a marketing leader with 12+ years of experience in creating, managing, and executing high performance end-to-end marketing strategies including branding, acquisition, conversion optimization, retention, lifecycle marketing, and product marketing. With exceptional interpersonal skills, Aman has successfully built and managed teams of up to 15 people consisting of various departmental roles within the marketing function of the organization. As a data driven leader, Aman has a proven track record of achieving success by developing strategies across all marketing channels to create and communicate a cohesive, winning marketing plan for the organization.
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