Alyssum Gluck
Director of Marketing @Frankel Benayoun Architects
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WORK HISTORY
Director of Marketing @Frankel Benayoun Architects
Successfully implement a wide range of marketing activities, ensuring consistency of the firm’s identity, including client relations, project photography, direct marketing, media/public relations, social media, project/tear sheets, brochures and internal communications Strong ability to simultaneously manage multiple projects of varying complexityExcellent time management skills with a proven ability to balance immediate deadlines and long term goalsEffectively grew and maintain a comprehensive contact database; enabling research on target markets, clients, & tracking of leadsResponsible for the organization of conference participation, and association involvement Maintain social media presence for external FBA communications, including creating and posting approved content to various social media platforms Coordinating of all photography shoots, ensuring quality outcomes for a variety of uses online and offlineResponsible for Initiation of quarterly meetings with partners to ensure goals & priorities are met, while providing updates, forecasts & planning next stepsSuccessfully function as the main point-of-contact for all requests for materials (RFP, RFQ, RFI); including the organization of all necessary meetings and interviews; while working collaboratively with firm partners to write customized content; coordinate assembly, design, and final packagingActively lead the Firm\'s on-going marketing initiatives, including-Submissions of industry award call-for-entries -Production of 3-4 newsletters annually -Management of the brand and associated graphic standards across all areas -Organization and maintenance of accurate project content, including the image library, and assistance in providing relevant materials for business needs, such as proposals or recruitment efforts
EDUCATION
Cal State University, Northridge
BS, Urban Planning and Design, Urban Design
University of California, Santa Cruz (South Pacific Campus)
Over Seas Marine Biology Program, Marine Biology, Tahhitti
UCLA
General Studies
SKILLS
ABOUT ALYSSUM GLUCK
As the director of all Aloe Design Labs including the RM Design Studio, I lead design, brand & corporate overhauling, product launches, I lead projects both big and small from large event production, construction projects worldwide and always have a retained client or more working on something that won\'t work no matter what although nobody wants to hear it. No client, board, team or project is alike & I have the great pleasure of leading a small team packing a lot of power we call artist and athletic developers alongside brand & sponsorship development teams. Footwear and Apparel kickstarting a new era we find several of our long-standing relationships in those industries looking to get help with their various issues and retain consultants to restructure physical spaces and the presence a company needs in general. We have restructured portfolios overcome retail problems and companies. from good fortune and/or luck in my recent past I find myself elf overseeing multiple contracts in the surfing industry which is business ventures ost recently are heavily vested in the rapidly changing surfing industrtries branding projects for various clients, including a large retail corporation that hired us to redesign their stores and overhaul their brand. With over 15 years of experience in marketing, sales, and business development, I have a history of creating unique, fresh, and successful strategies that deliver results and exceed expectations.In addition to my role at RM Design Studio, I also manage construction projects, permitting issues, and real estate investments as a freelance professional. I leverage my background in finance, urban planning, and architecture to ensure quality, efficiency, and profitability in every project. I am passionate about finding innovative solutions for complex challenges and collaborating with diverse teams and stakeholders. I have a BS in Urban Planning and Design, and I have completed courses in general studies and marine biology.
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