Alyssa Podevin-Hollman

Integrated Marketing Manager @CAA Saskatchewan

Saskatoon, SK, CA

As the Integrated Marketing Manager for CAA Saskatchewan, my team and I lead the marketing efforts for multiple key business lines, including CAA Travel, CAA Insurance, CAA Car Care, CAA Membership, Westworld Tours, and Regina Battery Depot. My role involves- Strategic Leadership: Lead a dynamic team of marketing professionals and collaborate with external agencies to achieve business objectives across diverse markets- Cross-Functional Collaboration: Work closely with business line leaders to translate sales targets into actionable marketing strategies that drive results- Campaign Development & Execution: Design and implement promotional campaigns that align with organizational goals, leveraging both internal resources and external partnerships- Market Segmentation & Audience Insight: Collaborate with the Strategy team and national stakeholders to ensure marketing initiatives are tailored to specific audience segments- Stakeholder Management: Build and maintain strong relationships with senior leadership, ensuring alignment on objectives and managing expectations effectively- Team Development: Mentor and coach team members, fostering a high-performance culture and maximizing team engagement- National Representation: Represent Saskatchewan on national task forces and committees, contributing to the broader organizational strategy- Financial Acumen: Manage budgets with precision, ensuring the efficient allocation of resources to maximize ROI.This role allows me to leverage my expertise in strategic marketing, team leadership, and cross-functional collaboration to drive business growth and brand success.

University of Regina

Bachelor of Fine Arts, Film Acting

Lethbridge Polytechnic

Communication Arts in Broadcast Journalism, Radio, Television, and Digital Communication

Gravelbourg High School

High School