Alyssa Zayas
Digital Creative Specialist @Twelve25 Sports Bar
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WORK HISTORY
Digital Creative Specialist @Twelve25 Sports Bar
Create all branded digital graphics, including event flyers, weekly deals, menu promotions, and highlight covers, maintaining a cohesive visual identity across platforms- Design interactive social content (polls, quizzes, animated promos, weekly lineups) to increase engagement and audience retention- Support website management by updating promotional banners, event listings, and special announcements tied to active campaigns- Lead creative direction for major marketing initiatives, including food campaigns, themed weeks, giveaways, and monthly content rollouts.
EDUCATION
The University of Alabama
Bachelor of Business Administration - BBA, Marketing
ABOUT ALYSSA ZAYAS
I’m a results-driven marketing professional with 8+ years of experience helping brands grow through creative storytelling and data-backed strategy. From startups to congressional campaigns, I specialize in building digital identities that connect, convert, and last.My approach blends creativity and analytics, from launching viral TikTok campaigns that reached 700K+ views to executing paid and organic strategies that grew engagement by 3x and follower bases by 250%+. I’ve built brand communities, improved conversion funnels, and driven both online and in-store traction for businesses across multiple industries.Skilled in social media strategy, paid campaigns, influencer/creator management, email marketing, and content production, I thrive at the intersection of creativity, culture, and performance.Let’s connect! I’m open to full-time or hybrid opportunities in marketing, social media management, and brand strategy. a•••••••@gmail.com
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