Alyssa Desuacido

Marketing Communications Manager @Vital Materials Co., Limited

Cupertino, CA, US

Support marketing across the Vital Group, including smaller subsidiaries, by building adaptable systems that scale across BUs and regions.•Cross-BU Messaging: Developed a unified visual framework linking 100+ products across four BUs to six end markets. This “Source to Solutions” framework has now the foundation for all marketing narratives for US and European operations•Website Strategy: Contributed to a global website overhaul through UX strategy, sitemap development, and product categorization, generating multimillion-dollar inbound leads.•Brand Development: Developed the first U.S-aligned brand system through 20+ stakeholder interviews and benchmark research.•Video Production: Shot and produced a library of branded photo and video content, including interviews with 15+ company leaders, used across web, sales, and trade shows.•Sales Enablement: Developed funnel-aligned content (pitch decks, info sheets, and market research) to support customer opportunities. Tradeshow content has earned 90%+ satisfaction from the sales team.•Thought Leadership & PR: Secured press coverage and coached executives for interviews and media features, including a 3-page spotlight in Manufacturing in Focus readership).•Social Media: Led a LinkedIn strategy that increased impressions by 168%, clicks by 83%, and engagement rate by 19%, repositioning the channel as a sales and brand tool.

University of California, Berkeley

Sociology