Alyssa Daija Ghilardi

Brand Manager @Build It Boldly

Philadelphia, PA, US

As Brand Manager for Build It Boldly, I lead the strategic and operational growth of Dr. Kimberly McGlonn’s thought leadership platform, rooted in leadership, ethical business, and social impact. I sit at the intersection of brand strategy, operational execution, and mission alignment, supporting the buildout of a purpose-driven business positioned for national impact.Key Responsibilities: •Brand Strategy & Visibility: Shape and execute brand strategy across digital platforms, campaigns, and events—amplifying Kimberly’s voice as a speaker, author, and changemaker •Public Relations & Content: Lead content development and PR outreach for speaking engagements, partnerships, and media features •Product Development & Distribution: Support development, production, and fulfillment of brand-aligned merchandise and print materials •E-commerce Operations: Manage backend systems including Shopify setup, order fulfillment workflows, inventory tracking, and customer experience optimization •Operational Systems: Oversee backend operations, implement SOPs, and manage vendor relationships to ensure efficient delivery across all functions •Event Execution: Coordinate national book tour logistics, speaking engagement run-of-show planning, and in-person activations •Strategic Growth Planning: Collaborate closely with Kimberly to chart pathways to long-term growth, audience expansion, and revenue developmentKey Achievements: •Sold copies of Build It Boldly within the first 3 months of launch (surpassing the average indie author by 3x) •Secured 8 speaking engagements across 5 states and led the execution of a multi-city national book tour •Doubled our digital community, growing Instagram and TikTok audiences 2x through intentional storytelling and campaign strategyI’m proud to help shape Build It Boldly into a million-dollar brand that inspires bold leadership, ethical business practices, and lasting cultural change.