Alysha Dsouza
Senior Product Marketing Manager @ecobee
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WORK HISTORY
Senior Product Marketing Manager @ecobee
EDUCATION
Ryerson University
Master's Degree, Digital Media
Ryerson University
BCOMM, Marketing and Entrepreneurship
Hanze
International Marketing and Product Management
SKILLS
ABOUT ALYSHA DSOUZA
As a senior product marketing leader, I blend strategic positioning with data-driven execution to drive adoption, growth, and customer advocacy. Over the past 10+ years, I’ve led go-to-market and growth initiatives across tech and creative industries, financial services and AI-powered smart home products, contributing to two successful company exits: Wattpad and ecobee. My experience spans product marketing, long-term strategic planning, channel marketing and sales enablement, brand management and end-to-end GTM execution, allowing me to operate comfortably at both the strategic and executional levels. I anchor my work in thoughtful experimentation, using insights, metrics, and market feedback to shape positioning, messaging, and go-to-market strategies that resonate. For the past 5 years, I’ve focused on the IoT and smart home space, driven by a deep commitment to sustainability and responsible innovation. I’m also a long-standing advocate for diversity and inclusion, having designed and delivered educational programming for women in entrepreneurship, underrepresented founders and content creators. I’m energized by building products and services that make a difference to customers, businesses, and the future we’re shaping.
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