Aly Hewitt

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALY HEWITT

I am a creative and strategic senior corporate marketing leader who builds strong IT brands through integrated campaigns and marketing communications programs. I have deep expertise in brand strategy, corporate messaging, communications, advertising, program management, awareness and demand generation after years of managing successful teams and leading high profile projects.I was the driving force behind the first Dell Software awareness campaign – producing millions of dollars in pipeline and revenue and a significant increase in awareness of Dell’s software division among IT buyers. During this time, I leveraged relationships to get the software division included in Dell’s corporate national TV campaigns and airport ads. Then leading up to the software division’s divestiture from Dell, I was a trusted advisor to senior leadership and managed the creation of the new entity’s brand, including a campaign to re-launch Quest in the market. Once the sale was complete, I worked with the new executives to develop and roll out the purpose, vision and values for the new company. I continued to manage corporate awareness and worked with the business units to develop cohesive all-up messaging from disparate product lines. I used this messaging framework to create corporate assets including the corporate pitch, videos and web content. I am passionate about corporate marketing and excited to help brands of all sizes get to the next level.