Alvaro Ibanez

Linkedin Ads Campaign Manager @Winbox Linkedin Ads Agency

Bristol, GB

Campaign Management on LinkedIn• Conducted in-depth briefing calls to understand client objectives and target audiences.• Designed strategic roadmaps to maximise campaign success.• Built cold and retargeting audiences aligned with structured marketing funnels.• Set up and optimised campaigns tailored to specific goals and funnel stages.• Configured and implemented conversion tracking to capture key user interactions.• Managed budgets efficiently to ensure optimal use of resources.• Delivered detailed performance analyses, including actionable insights to enhance results.• Conducted audits of potential client accounts to discover opportunities and recommend improvements.Budget Management• Managing +£200k/month budgets across 30+ client accounts simultaneously.• Developed automated budget tracking systems through API integrations for real-time updates.• Established monitoring mechanisms to identify budget changes or metric fluctuations instantly.• Designed client-specific budget allocation models, accounting for campaign priorities, funnel stages, and timelines.Conversion Tracking• Configured advanced conversion tracking events to monitor key website actions such as button clicks and thank-you page views.• Efficiently set up Insight Tag and advanced tracking systems, including CAPI events and `li_fat_id` integration (currently expanding expertise in this area).• Utilised platforms such as Google Tag Manager (GTM), Google Analytics 4 (GA4), Zapier, and CRM systems to create seamless data flows and ensure accurate attribution.Data Analysis & Reporting• Built automated metric tracking and reporting systems using API integrations for efficiency.• Maintained up-to-date strategy sheets for accounts, campaigns, and ads, customised by timeframes and client needs.• Designed forecasting models for potential clients, leveraging industry-specific metrics.• Streamlined diverse reporting processes to address various client objectives and performance goals.

Esdima

Máster

ESIC: Business & Marketing School

Business Administration and Management Degree + Marketing Mgmt Higher Degree and Commercial Mgmt