Altaf Khan
Senior Performance Marketing Manager @Adzenix Media Network Private Limited
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WORK HISTORY
Senior Performance Marketing Manager @Adzenix Media Network Private Limited
IN
Spearhead performance marketing strategies tooptimize PPC campaigns across Google Ads, MetaAds, and programmatic channels (DBM, DV360).Manage campaigns in the UK and US markets,driving targeted performance strategies andoptimizing customer acquisition channels.Drive improvements in campaign performancethrough A/B testing, bid management, and advancedtargeting techniques.Oversee social media management, includingFacebook, Instagram, LinkedIn, and YouTube ads,ensuring alignment with overall business objectives.Optimize website SEO to improve organic traffic andenhance on-site conversion rates.Use Google Analytics (GA4), Tag Manager, and otheranalytics tools to analyze campaign data and refinecustomer acquisition strategies.Key Achievements:Increased ROAS by 25% within six months throughstrategic campaign optimizations and advancedtargeting.Recognized as \"Best Manager of the Year\" in 2023
EDUCATION
Indira Gandhi National Open University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Diploma of Education, DIGITAL MARKETING
HubSpot Academy
Associate's degree, DIGITAL MARKETING
ABOUT ALTAF KHAN
Results-driven Senior Performance Marketing Manager with 9+ years of expertise in…
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