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Alejandro Lozada
Head of Strategy @Rock The Agency
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WORK HISTORY
Head of Strategy @Rock The Agency
Brand and communications strategy design and recommendations for all agency clients.Insight development and creative briefings to nurture outstanding creative work for clients such as Tecate, Dos Equis, Best Buy, Oxxo, and others.Consumer research design and interpretation to develop powerful communication and brand insightsExperience in CPG, alcoholic beverages, retail, packaged foods, QSR, and personal care working for local, regional, and multinational clients
EDUCATION
ISDI
DIBEX, Digital Transformation
Tecnológico de Monterrey
B. Sc., Industrial Engineering
Bachillerato Alexander Bain
Undergraduate, High School
SKILLS
ABOUT ALEJANDRO LOZADA
Passionate and creative brand strategist with extensive global brand development background specializing in brand positioning, communications and innovation development.Extremely curious about culture, trends, and technology; he is also an admirer of great brands and how they connect with people through behavior and culture. Founder at FARO, a Brand and Marketing Advisory firm working with clients in Europe and the Americas; and Head of Strategy at Nomades —an independent advertising agency with offices in Mexico City, Bogota, Austin and Buenos Aires.
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