Alolika Dutta Roy
Head of Marketing @The Reel Store
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WORK HISTORY
Head of Marketing @The Reel Store
Hyderabad, IN
EDUCATION
Cardiff Metropolitan University
Master of Business Administration - MBA, Marketing
University of Calcutta
B.Sc., Zoology/Animal Biology
School of Management – UAi
PGDM, Business, Management, Marketing, and Related Support Services
ABOUT ALOLIKA DUTTA ROY
Hi, I’m Alolika.Most businesses today are creating content and running ads and yet still struggle with inconsistent leads, unclear ROI, and marketing that feels scattered.As the Head of Marketing at The Reel Store, I help brands fix this by building clear, structured marketing systems, where content, social media, and paid ads work together to drive predictable growth, not just visibility.With an MBA in Sales & Marketing and hands-on experience across digital marketing, fintech, and education, my approach is strategy-first, rooted in consumer behaviour, and focused on outcomes that actually move the business forward.At The Reel Store, I work closely with founders and leadership teams to:Diagnose what’s broken in their marketing systemDesign strategies that convert attention into quality leadsBuild brands that are recognised, trusted, and scalableBeyond execution, I’m deeply interested in consumer psychology and neuroscience to understand how people think, feel, and decide, and applying those insights to create marketing that feels authentic, not manipulative.If your marketing feels underwhelming or inconsistent, book a clarity call and we’ll identify what needs fixing. Link is in the featured section.
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