Allyson Jacobsen
Vice President, Marketing & Communications @CortiCare
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WORK HISTORY
Vice President, Marketing & Communications @CortiCare
Leading the marketing strategies that drive service line growth for our customers. Reporting to the CEO, primary duties include brand positioning, creative services, messaging, advertising, data-driven demand generation, thought leadership, recruitment marketing, marketing technologies, operations, and reporting.
EDUCATION
Texas A&M University - Mays Business School
Master of Business Administration (M.B.A.)
Christopher Newport University
B.S. Business Administration
ABOUT ALLYSON JACOBSEN
An entrepreneurial international executive with over 20-years expertise in demand generation, media planning/buying, content marketing, and communications. As a proven marketing executive, I have a deep understanding of building and leading large global and high-performing teams that are strategically aligned to the business and are empowered to create innovative and disruptive marketing strategies across the US, Europe, and Asia. I have a strong understanding of enterprise digital transformation, IT strategy, and today’s technology trends. I have worked across C-Suites for start-ups, mid-size businesses, and Fortune 500 organizations to grow and rapidly scale by generating over $35B in qualified leads and $17B in attributed revenue. Industries: Financial Services, Healthcare, Life Sciences, Pharmaceutical, Public SectorTechnologies: Artificial Intelligence (AI), Data, PaaS, SaaS, IaaS, CloudMarketing Technologies: Demandbase, Marketo, Pardot, HubSpot, HootSuite, Salesforce, Cvent, On24…
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