Ally Burton

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALLY BURTON

I work with brands on their marketing strategies, leading annual planning, as well as the day-to-day and large-scale campaigns, with specific expertise in social media, digital marketing, creative testing, content strategy & campaign execution. I\'m also accustomed to building and leading teams, and passionate about mentoring junior staff. Most recently led social for Chewy Health, including building Chewy Vet Care social from the ground up. Currently leading organic marketing at Feast & ACCOMPLISHMENTSLaunched 9 pilots & innovations at Anheuser-Busch • Built & grew Chewy Vet Care social accounts from scratch • Piloted a new influencer approach that resulted in ~$8 organic CPMs • Built a strategy team of 5 across 3 markets in 4 months • Spearheaded iterative creative testing strategy that led to -58% cost per reach versus previous paid social campaigns • Developed campaign strategy and oversaw execution for Cutwater Spirits\' first Super Bowl campaign resulting in 4% lift in brand health • Led social media & digital for the Victoria\'s Secret Fashion ShowPREVIOUS BRAND/CLIENT EXPERIENCEChewy • Stella Artois • Cutwater Spirits • BABE Wine • Victoria\'s Secret • General Electric • Sonic Drive-In • Novartis • Rumble Boxing • Dove • Vaseline • Nature’s Bounty • Chase • Citigroup • Mondelez