Ally Noormohamed
Senior Ux Designer @Aviso
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WORK HISTORY
Senior Ux Designer @Aviso
Vancouver, BC, CA
Led design of complex financial workflows across Qtrade’s web and mobile platforms, focusing on clarity, accuracy, and scalability in high-risk trading and account management experiences.Key contributions:• Designed multi-leg options trading capability, transitioning a manual Service Centre process into a self-serve product experience• Redesigned deposit and withdrawal flows across web and mobile to improve clarity and reduce friction• Reworked the desktop dashboard to better align with user priorities and decision-making workflows• Defined a UX vision to guide long-term platform evolution and modernization• Collaborated with product, engineering, and trading SMEs to align user needs with business and system constraintsThis work focused on reducing operational dependency, improving decision confidence, and establishing a scalable foundation for future platform capabilities.
EDUCATION
British Columbia Institute of Technology
Certificate with Distinction, Applied Web Development
British Columbia Institute of Technology
Diploma, Electronics Engineering - Telecommunications Technology
SKILLS
ABOUT ALLY NOORMOHAMED
I’m a product designer focused on complex, decision-heavy systems across financial products, enterprise software, analytics, and internal tools.I specialize in structuring ambiguous problem spaces into clear interaction models that scale across teams and platforms.My work focuses on:• Reducing friction in high-stakes workflows• Preventing errors where decisions have real consequences• Turning fragmented systems into cohesive product experiencesI’m most effective in environments where the challenge isn’t just the interface, but how data, workflows, and decisions come together.Across my work, I collaborate closely with product, engineering, and subject matter experts to define direction, align teams, and move from ambiguity to execution.Portfolio:
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