Allison White Werder
Lecturer Marketing Department, Brand Management & Strategy @Isenberg School Of Management, Umass Amherst
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WORK HISTORY
Lecturer Marketing Department, Brand Management & Strategy @Isenberg School Of Management, Umass Amherst
Amherst, MA, US
EDUCATION
University of Notre Dame
Bachelor of Arts (B.A.), English Language and Literature, General
Northwestern University - Kellogg School of Management
Advanced Exec Program for Media Studies
University of Oxford
Trinity College - Graduate Business study
Georgetown University McDonough School of Business
MBA, Business Administration and Management, General
SKILLS
ABOUT ALLISON WHITE WERDER
Versatile and innovative marketing, media, and communications executive with a proven track record in leading, growing, and monetizing digital media enterprises and building economic empowerment. Also very active in community development, entrepreneurial encouragement, higher education leadership, and business development. Specialties: Business Strategy, Interactive Marketing, Communications Strategy and Implementation, Economic Development, Start-up Funding and Strategic Advising, Consultative Sales Leadership, Project Management, Digital Content Creation and Optimization, P&L and Financial Forecasting, Matching Business Requirements to Technical Specs, Internet Infrastructure, Data Analytics.Also enjoying a second career as a professor of brand management and strategy. I have discovered a passion for teaching and true joy in working with the curious and motivated students at Isenberg School of Management at UMass Amherst.
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