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Allison Wentzell
Senior Director Digital Strategy @Fresenius Medical Care
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WORK HISTORY
Senior Director Digital Strategy @Fresenius Medical Care
Lead the Digital Strategy Center of Excellence, overseeing the FME global digital ecosystem including over 90 corporate and brand websites, SEO/AIO, social media, and paid media, with a focus on scalable execution and measurable business results.• Direct FME’s enterprise digital strategy Web Harmonization Program and the global migration of 90+ websites to Adobe technologies, delivering $1MM+ in annual recurring cost savings with sustained operational efficiency.• Executive stakeholder management and alignment across Global Communications, Marketing, IT, and external partners (Adobe, Cognizant, VML), establishing digital strategy roadmaps and operating models that support business goals and enable consistent execution on a global scale.• Develop and deliver global social media strategy, social channel plans, and provide ongoing global to local guidance for regional and brand teams.• Manage global social media channel consolidation and migration to Sprout Social, improving publishing efficiency, analytics visibility, governance, and compliance across markets.• Drive global SEO and AI Optimization (AIO) strategy, ensuring optimization for traditional search engines and AI powered results engines to support long‑term visibility, topic authority, and relevance.• Spearhead technology and process to manage online location listings for locations, ensuring accuracy, consistency, and brand integrity across search engines, maps, and digital directories.• Foster team culture and engagement through mentorship, capability building, coaching, and continuous feedback earning team engagement score above 90%.• Champion the responsible adoption of emerging technologies and AI to drive operational efficiency and digital maturity, while establishing frameworks that ensure compliance, privacy, and ethical use in healthcare.
EDUCATION
Bentley University
Bachelors, Marketing
ABOUT ALLISON WENTZELL
Digital strategy executive focused on enterprise transformation with twenty years of healthcare marketing experience. I lead global teams to develop user-centric digital solutions, and manage enterprise platforms, website ecosystems, and SEO/AIO. As head of the Digital Strategy Center of Excellence (CoE) at Fresenius Medical Care, I oversee the Website Harmonization Program, global strategies for websites, social media, and SEO/AIO, supporting company growth, visibility, and operational excellence.
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