Allison Reeves-Helfen
Chief Marketing Officer @26 North Yachts
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WORK HISTORY
Chief Marketing Officer @26 North Yachts
Fort Lauderdale, FL, US
Appointed to drive strategic growth, digital innovation, and elevate brand authority in the luxury yacht and charter industries. Spearhead performance marketing across Meta, Google Ads, Bing, and Amazon platforms to optimize lead acquisition and conversion. Lead a cross-functional team of designers, content producers, and social media strategists, aligning with sales to drive high-quality MQLs and increase revenue. Oversee global event activations—including the Fort Lauderdale International Boat Show & Palm Beach International Boat Show—and manage vendor, media, and influencer relations. Editor of The North Report magazine, partnering with global yacht manufacturers and high-value partners to reinforce brand positioning and market reach.• People\'s Choice Award 2024• US Superyacht Association Member• Professional Women in Yachting Member• IBYA Member• Freedom Waters Foundation Advisory Board Member & Volunteer• Marine Marketers of America Member
EDUCATION
Seattle Pacific University
Minor, Marketing
Washington State University
BA, Hotel & Restaurant Administration
SKILLS
ABOUT ALLISON REEVES-HELFEN
Accomplished sales and marketing leader with 30 years of experience in hospitality, packaged goods, and luxury yachts. Founded and sold a successful retail business through strategic vision and operational excellence. Achieved significant growth by streamlining marketing strategies, optimizing budgets, and leveraging data-driven decisions. Recognized for building high-performing teams and fostering collaborative cultures. Expert in crafting compelling brand strategies that enhance visibility and customer engagement in niche and luxury markets.Key StrengthsBusiness & Revenue Growth | Marketing Strategies | Sales & Marketing AutomationCross-Cultural Expertise | Executive Leadership | Budget & Cost Controls Digital Marketing & Customer UX | Strategic Partnerships | Event Marketing & Logistics Personal hobbies & passion include international travel, boating, food, fitness, wine & animal rescue.
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