Allison Gugala

Marketing Director @Amla Commerce Creator Of Artifi And Znode

Milwaukee, WI, US
MOBILE NUMBERS
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WORK HISTORY

Jun 2024 — Present

Marketing Director @Amla Commerce Creator Of Artifi And Znode

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Milwaukee, WI, US

Lead a team of two to execute marketing strategies with a $750K budget, driving brand growth and customer engagement.• Oversee product release communications, ensuring seamless alignment between marketing, sales, and product development teams. • Manage tradeshows, including planning of an annual Znode Grow customer event, strengthening customer relationships and increating industry visibility.• Lead social media, email marketing, and partner campaigns to drive engagement and demand.• Developed a content strategy focused on thought leadership, persona-driven storytelling, and lead generation to expand market reach.• Directed website migration to Sitefinity CMS, optimizing functionality and SEO

EDUCATION

N/A

Carroll University

Bachelor of Science (B.S.), Communication and Media Studies

SKILLS

Corporate CommunicationsEmail MarketingInteractive MarketingInternal & External CommunicationsManagementContent MarketingSocial MediaIntegrated MarketingMarketingSemEvent PlanningWeb ContentCorporate BrandingSearch Engine Marketing (Sem)Direct MarketingDigital StrategyDigital MarketingWeb Content ManagementStrategyE-CommerceMarketing StrategySocial Media MarketingMarketing CommunicationsLead Generation

ABOUT ALLISON GUGALA

Strategic marketing executive with over 30 years of experience driving brand growth…

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