Allison Engles

Head of Seller Engagement & Content @eBay

San Jose, CA, US

Lead all strategy and execution for North American events and direct team of 3 event managers, 5 agencies, and 30+ cross-functional partners to increase engagement with existing sellers and build relationships with new sellers, successfully delivering world-class events and experiences and gaining, retaining, and growing sellers’ businesses platform-wide. • Executive produced annual seller conference in Las Vegas for over sellers who represented over $2B of eBay GMV, overseeing keynotes, workshops, sponsorships, expo halls and more. Streamlined and improved attendee experience and production process through attendee and vendor insight.• Represented corporate presence at industry and vertically-focused trade shows, generating over 10K engagement touchpoints and 5K qualified leads leading to over $500K incremental GMV across 6-10 trade shows a year.• Seamlessly pivoted to virtual events during COVID-19 pandemic while expanding seller audience by 4X.• Winner, Best Developer/User Event – Event Marketer Hidden Gem B-to-B Award, 2018.• As Lead Manager, Executive Management, solidified corporate reputation and credibility by coaching executive leadership team in preparation for multiple speaking engagements nationwide.• As Lead Manager, Commerce Innovation Showcase Operations and Experiential Marketing, oversaw the build-out of executive briefing center Commerce Innovation Showcase, working cross-functionally with facilities, construction, marketing, communications, and merchant support, and operationalizing meetings and tours to deliver consistent messaging.

San José State University

BS, Business Management