Allison Begezda
Senior Marketing Manager @Association Management Center
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WORK HISTORY
Senior Marketing Manager @Association Management Center
Chicago, IL, US
Execute promotion and communication initiatives to enhance membership growth and retention, grew membership by 15% in 3 years• Increased conference attendance by 29%, and responsible for in non-dues revenue and product sales• Responsible for increasing social media engagement by 30%• Manage the editorial content of publications including websites, weekly e-news, brochures, educational promotions, press releases, annual report, and other• Track effectiveness of all applicable projects including web traffic, membership campaigns, product promotions, and exhibits• Analyze and interpret survey and qualitative research to support strategic and data driven decisions• Lead 8 plus committees including chapter leaders, special interest groups, Journal of Neuroscience Nursing Editorial Board, awards, and more• Assist in developing and adhering to client budgets totaling nearly $3 Million• Contribute to client and team strategic planning providing marketing and communication expertise
SKILLS
ABOUT ALLISON BEGEZDA
As Senior Marketing Manager at Association Management Center (AMC) for over 14 years, I…
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