Allison Orme
Marketing Manager @Bourton Group Llp
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WORK HISTORY
Marketing Manager @Bourton Group Llp
Main responsibilities:• Campaign planning, design & delivery: Collaborating with Partners and Senior Consultants to create and manage a schedule of campaigns which include targeted events and automated email from planning through to execution and reporting• Communications and PR: Manage agencies and the development, content creation and publishing of internal and external communications including press releases, financial news, win announcements and Customer Newsletters• Data, Reporting & analysis: Manage and report on post-campaign closeout, and ensure marketing automation and CRM best practices are applied consistently• Presentations: Present marketing initiatives, plans and results monthly to the Partner, Management Team and at company meetings.• Manage marketing collateral: Manage agencies and the briefing process for new creative designs for digital and physical assets including marketing assets and content • Digital Programmes: Accountability and management of websites, social media platforms,(Twitter and LinkedIn) to post relevant information and report on activity and traffic• Sales and Consultancy Support: Work closely with Partner and Consultant Teams on a range of marketing activities including consultancy and sales development toolkits, tender responses, customer sales presentations and training/workshop material • Customer and Industry monitoring: Keep up to date with Customer, industry news and competitors to inform marketing campaigns and audience insight• Case Studies and win announcements: Work with customers, Partner and Consultant teams to create case studies, win announcements and reference materials.• Manage the Bourton Group brand to ensure it is represented appropriately across the business in all channels and activities• Target driven: Contribute to business development activity looking for lead generation opportunities through social media engagement direct mail campaigns, industry-related events – ensuring activity is measured
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Level 4 Certificate in Professional Marketing
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Managing Brands
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Marketing & Digital Strategy
CIM | The Chartered Institute of Marketing
CIM Certificate in Professional Marketing, Digital Marketing
CIM | The Chartered Institute of Marketing
CIM Certificate in Professional Marketing, Integrated Communications
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Innovation in Marketing
ABOUT ALLISON ORME
ProfileResponsible for leading and delivering all aspects of Bourton Group’s marketing activity. Developing and implementing a content-led, multi-channel strategy that positions the firm as a trusted advisor in operational improvement and consultancy.Working closely with Partners, subject matter experts, and external stakeholders - drive the marketing function from concept through to execution—ensuring that all messaging aligns with business objectives and reinforces Bourton’s reputation as experts in operational improvement management consultancy.Key responsibilities include:Content Strategy & Campaign Delivery: Design and execute targeted marketing campaigns across digital channels, including blogs, whitepapers, newsletters, social media, and case studies. Digital Channel & Website Management: Manage website content and enhancements to optimise user experience, drive engagement, support SEO and lead generation. Thought Leadership & Brand Positioning: Collaborate with Partners and consultants to produce relevant, industry-informed content that demonstrates expertise, builds trust with audiences, and elevates brand credibility.Bid & Proposal Support: Contribute to high-value proposals, bids and tender submissions. Interpreting complex Statements of Work, coordinating internal contributors to produce persuasive copy aligned with client needs and expectations.Stakeholder Engagement: Build strong internal and external relationships to support the effective gathering, approval, and dissemination of content. Act as a bridge between marketing and consultancy functions, supporting day-to-day communication needs.Marketing Tools & Innovation: Leverage platforms such as WordPress, Salesforce, Campaign Monitor, Canva, and AI tools like ChatGPT and Copilot to enhance output.Compliance & Governance: Maintain brand consistency and tone of voice across all content and channels, while following internal processes for content approval and compliance.Analytics & Reporting: Monitor and analyse campaign performance using SEO tools and Excel, turning insight into actionable recommendations for optimisation.
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