Allison Higbie
Global Brand Strategy, Juice Category @The Coca-Cola Company
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WORK HISTORY
Global Brand Strategy, Juice Category @The Coca-Cola Company
EDUCATION
Texas McCombs School of Business
MBA, Marketing
AGSM @ UNSW Business School
MBA Study Abroad, Marketing
ABOUT ALLISON HIGBIE
I have over 20 years of experience in the US consumer products industry with general management responsibilities for multi-billion dollar businesses. With a foundation in marketing, my experience has crossed all elements of an end-to-end value chain, inclusive of procurement, cost savings, capital planning, innovation, revenue growth management, commercial planning, retail execution, and consumer communication. I am known to my teams and colleagues as an authentic leader and creative problem solver who consistently delivers results.
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