Allison Corona del

Digital Marketing Manager @The Omni Homestead Resort & Spa

Dallas, TX, US

CONTENT MANAGEMENT- Oversee the content creation process, ensuring high-quality and engaging material that aligns with our brand values- Collaborate with different departments to develop a cohesive content calendar for The Omni Homestead.WEBSITE MANAGEMENT- Regularly update and maintain the resort’s website, ensuring optimal performance and user experience- Implement SEO best practices to enhance visibility and traffic.AGENCY RELATIONSHIP MANAGEMENT- Foster strong relationships with external agencies to support online campaigns- Coordinate with agencies to develop and execute innovative digital marketing strategies.PR AND VIP HOSTING- Manage PR relations to enhance the resort’s brand image- Support VIP host duties with tailored digital content and initiatives.CAMPAIGN REPORTING- Monitor and report on the performance of online campaigns and initiatives- Utilize analytics tools to derive insights and guide strategy adjustments.SOCIAL MEDIA MANAGEMENT- Manage and grow the resort’s presence on various social media platforms- Create and curate engaging content tailored to each platform.CROSS-DEPARTMENTAL COLLABORATION- Work closely with all resort departments to ensure alignment of digital marketing efforts with overall business goals.CONTENT CREATION- Create compelling digital content as required, including but not limited to articles, blog posts, and social media updates.

Baylor University

Bachelor of Business Administration - BBA, Marketing/ Corporate Communication and Leadership