Allie Scaggs
Strategic Communications and Marketing Intern @Penn State Smeal College Of Business
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WORK HISTORY
Strategic Communications and Marketing Intern @Penn State Smeal College Of Business
State College, PA, US
Develop and execute engaging, multi-platform content that highlights students and Smeal’s brand values. Manage content creation and distribution using Hootsuite, Monday.com, Canva Pro, Cision, and CapCut, while analyzing performance metrics to optimize strategy. Over one year, drove 9,800+ new followers, 10.8M page impressions, a 7.56% average engagement rate, and 3.7M post impressions.
EDUCATION
Penn State University
Advertising
ABOUT ALLIE SCAGGS
I’m a strategic communicator and creative storyteller passionate about building brands through compelling content and data-driven insight. With experience spanning agency, higher education, and lifestyle brands, I’ve developed a strong foundation in copywriting, social media strategy, and digital marketing execution.As I continue to grow in the fields of advertising, marketing, and digital media, I’m driven by collaboration, curiosity, and the challenge of transforming ideas into meaningful impact.
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