Alli Aylward
Marketing Content & Strategy Manager @Legends Global
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WORK HISTORY
Marketing Content & Strategy Manager @Legends Global
Develop and manage strategic omnichannel marketing campaigns to boost engagement, donor acquisition, and revenue— Plan and execute multi-channel donor conversion cadences via email, web, phone, and text— Lead a team of student marketers in content creation, including articles, scripts, graphics, and video— Analyze campaign performance using key metrics to optimize engagement and conversions— Audit and optimize web experiences to enhance user journeys and maximize fundraising revenue— Assist in creating and distributing digital and traditional fundraising materials— Oversee content testing, review processes, and provide up-to-date fundraising resources for engagement teams.
EDUCATION
University of Nebraska-Lincoln
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication
ABOUT ALLI AYLWARD
Savvy Marketing Manager with 7+ years of experience in crafting strategic advertising and branding initiatives, driving sales growth across a network of 130+ Applebee\'s locations. Passionate about digital marketing, copywriting, and design—always looking for fresh, creative ways to connect with audiences and deliver results.
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