Allen Joy
Digital Traffic Manager @360&1
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WORK HISTORY
Digital Traffic Manager @360&1
Nice, FR
Increased online traffic and revenue by 50-60% through targeted digital business models and SEM optimization across Google Ads, Bing Ads, and Meta Ads, achieving margins over 40%.•Managed Google Hotel Ads campaigns to secure 90% top-of-page visibility, integrating with PMS and optimizing Google Hotel Center, effectively retaining clients and competing with major booking engines.•Enhanced omnichannel presence and international market reach by overseeing campaigns with an average monthly spend of across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and Xandr Ad Exchange, resulting in over 40% margin from international markets.•Optimized campaign performance by leveraging internal tools like StatShop and Google Analytics GA4 for data-driven insights.•Expanded traffic and retargeting through strategic oversight of Xandr’s ad exchange platforms, boosting display campaign visibility and performance.•Developed and implemented marketing strategies based on data from Google Analytics, Google Search Console, and back-office tools, improving client retention and upselling.•Achieved a 3x ROAS by optimizing product feeds via Google Merchant Center and Performance Max, increasing margins for e-commerce clients.•Established efficient communication channels with detailed dashboards, ensuring transparent reporting to internal teams and clients.•Key Skills: SEA Management, SEM, SEO, Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Xandr Ad Exchange, Google Merchant Center, Google Analytics GA4, Data Analysis, Platform Optimization, Performance Max, Dashboard Reporting, Strategic Business Models.
EDUCATION
Delhi University
Honors, Economics
SKEMA Business School
Master of Science - MSc, Digital marketing
ABOUT ALLEN JOY
Traffic Manager at 360and1 | Digital Marketing Specialist | Google Ads Expert | MSc in Digital Marketing | Proven Success in SEM, SEA, and Market Research I’m Allen Joy, a Traffic Manager at 360and1 with a solid foundation in digital marketing, specializing in PPC, SEM, and eCommerce campaign management across platforms like Google Ads, Bing Ads, LinkedIn, and Meta. I am passionate about analyzing complex market behaviors and converting data-driven insights into actionable marketing strategies that drive impactful results. With an MSc in Digital Marketing and certifications as a Google Ads Specialist and Google Analytics, I bring a wealth of experience in digital account management, persona creation, and market research. My analytical thinking, creativity, and project management expertise have consistently delivered outstanding outcomes, such as a 50-60% increase in online traffic and revenue, and a 3x ROAS for e-commerce clients. In my role at 360and1, I manage traffic and optimize PPC and eCommerce shopping campaigns while enhancing omnichannel presence for our clients. I am responsible for overseeing substantial monthly budgets, achieving top-of-page visibility in competitive markets, and expanding international reach through strategic campaign management. During my studies at Skema Business School, I also gained experience as a junior consultant, where I focused on persona identification, content creation, and acquisition strategies to improve student interactivity and admission outcomes. I am always eager to explore new opportunities to leverage my skills and contribute to business growth through innovative digital marketing strategies. Let’s connect if you’re looking for someone who can deliver high-impact results and elevate your digital presence. a••••••••@gmail.com / a••••••••@yahoo.com
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