Allan Glanfield

Marketing Consultant & Fractional CMO @Bellwether X

Hamilton, ON, CA

Accelerated Growth in E-commerce: Led the development and rapid expansion of a D2C e-commerce channel, catapulting it to a profitable multi-7 figure sales channel within 12 months. Proficient in multi-channel marketing: Implemented integrated marketing campaigns across various channels including social, email, and PPC, which led to a consistent and cohesive brand message, and increase in overall brand awareness. Proven Success in Customer Retention: Developed retention campaigns that led to a 30% increase in repeat purchases. Expertise in content strategy: Crafted tailored content strategies that boosted online engagement by 40% and drove a significant increase in organic traffic. Strong strategic and creative thinker: Successfully transformed underperforming brands by developing and executing innovative brand and marketing strategies that not only revived the brand image but also led to a notable increase in market share. The ways I\'ve helped my clients grow more profitably:Certain growth stages are better for marketing optimization than others - these are the three that benefit most from my work. Selling direct to consumer (D2C): Whether you have experience as an up-and-coming brand or you’re a wholesaler looking to sell D2C for the first time, I\'ll help you create and maximize more lucrative sales channels – your website and email. Differentiation in the market: As a growing company, you have to stand out online, but also on retail shelves and in-person. A unique brand identity is how I can help set you apart from the ever-increasing competition. Customer marketing: Delight your customers with memorable, unique experiences and watch word of mouth spread, leading to longer buying relationships, increased referrals, and more.

Fashion Institute of Technology

Associate of Arts and Sciences (AAS), Menswear Fashion/Apparel Design