Alena Kiefer

Marketing Manager @Brinker\'s Jewelers

Evansville, IN, US

Lead all marketing strategy and execution for multi-channel campaigns including social media, digital advertising, email marketing, and in-store promotions.Plan, manage, and implement marketing initiatives in alignment with seasonal trends, product availability, and vendor guidelines.Oversee and maintain the e-commerce platform: product photography, copywriting, inventory integration, fulfillment, and customer engagement.Develop and maintain the company website, coordinating with web developers on UX enhancements and SEO strategy.Create all graphic and visual assets using Adobe Creative Suite including in-store signage, billboard designs, brochures, and digital ads.Manage vendor co-op programs: prepare annual media plans, submit creative for approval, and track spend and reimbursement.Organize and promote in-store events, coordinating with catering, media outlets, and local vendors while managing invitations and RSVP lists.Produce and schedule customer emails and internal team updates; maintain segmented email lists for birthday, promotional, and event campaigns.Direct social media strategy and content calendar; coordinate photography, copywriting, and engagement analytics.Collaborate with CMO and CFO on marketing budgets and forecasts; monitor monthly expenses and optimize ROI.Spearhead digital transformation initiatives including POS integration with online store and CRM systems.Respond to high-priority Rolex and Tudor inquiries, ensuring brand standards and luxury client experience are upheld.

University of Southern Indiana

Bachelor of Science, Art and Communications; Graphic Design and Advertising

Indiana State University

MFA, Fine/Studio Arts, General

GIA (Gemological Institute of America)

Applied Jewelry Professional

New Washington High School

Indiana Academic Honors Diploma, Academic