Alka Dass
Head of Marketing & Admissions @Alpha Schools
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WORK HISTORY
Head of Marketing & Admissions @Alpha Schools
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Report directly to the CEO, contributing to organisational strategy and leading marketing and communications across the organisation.• Develop and deliver integrated marketing campaigns across digital, social and traditional channels to strengthen brand positioning and increase enquiry generation.• Work closely with the CEO and senior leadership on forecasting, fee positioning and strategic communications with families and stakeholders.• Support admissions strategy and enquiry pipeline management, including KPIs relating to enquiries, registrations and pupil recruitment.• Respond to changes in the local education landscape, including neighbouring school closures, managing communications and supporting families exploring alternative school options.• Developed governance and compliance frameworks in collaboration with the Compliance Manager to support organisational oversight.• Lead brand development and marketing initiatives to increase visibility, engagement and prospective family enquiries.
EDUCATION
London Metropolitan University
BA Hons, Business Studies (Marketing Specialisation)
ABOUT ALKA DASS
I am a strategic marketing leader with experience developing brand, growth and communications strategies across complex organisations.In my current role leading marketing and admissions at Alpha Schools, I oversee the development and execution of marketing campaigns, brand positioning and engagement strategies that strengthen visibility and drive customer acquisition.My expertise includes building strategic marketing plans, leading integrated campaigns, managing stakeholder relationships and delivering brand-led initiatives across digital and social platforms.I am particularly interested in marketing that combines strong strategy with purpose – creating campaigns and communications that connect with diverse audiences and make a meaningful impact.I thrive in dynamic environments and bring a collaborative, solutions-focused approach to every project.Always happy to connect with others working in marketing, brand, communications and purpose-led organisations.
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