Aljeanna B.
Site Merchandiser @The Frye Company
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WORK HISTORY
Site Merchandiser @The Frye Company
Merchandise the website with strategic product placement, collections, and engaging content, overseeing digital setups for footwear and dropship partnerships.• Coordinate with the creative team for website assets and copy, troubleshoot site issues, and liaise with vendors for resolution.• Manage site content updates and promotional preparations, using Shopify and Nosto to enhance personalized customer experiences.• Optimized search functionality while working cross-functionally to amplify brand presence and sales online.
EDUCATION
Sorbonne Université
French Language and Literature
University of North Texas
Bachelor of Science - BS
ABOUT ALJEANNA B.
Creative and data-driven E-Commerce Merchandiser with 5+ years of experience driving conversion and customer engagement for major fashion and lifestyle brands. Proven track record optimizing Shopify storefronts, managing high-volume product launches, and enhancing user experience through strategic site merchandising and SEO. Fluent in digital tools like Nosto, Stylitics, Salsify, and Flxpoint.
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