Alison Wells
Digital Marketing Director @Alliance Franchise Brands
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WORK HISTORY
Digital Marketing Director @Alliance Franchise Brands
Plymouth, MI, US
Digital Strategy & Web Ecosystem Leadership: Own the digital roadmap for eight brands, including SEO, PPC, CMS development, and site performance.+ Program & Launch Management: Lead enterprise-scale initiatives such as the Image360 website launch, coordinating timelines, blockers, and cross-team dependencies.+ Vendor & Partnership Orchestration: Manage relationships and workflows with MarTech vendors supporting both Franchisees and National marketing efforts, and cross-functional internal teams.+ Incident Management & Root-Cause Analysis: Serve as the escalation point for social and MarTech system issues, providing clarity, root-cause diagnostics, and recovery plans.+ Data Hygiene & Compliance Stewardship: Define and communicate standards for list quality, sender credibility, and compliance across teams.+ People Leadership: Manage digital marketing team members, guide professional development, and set operational norms.+ Budget & Commercial Oversight: Approve marketing spend, validate invoices, and review SOWs and agreements.
EDUCATION
University of Michigan
Bachelor of Arts - BA, Germanic Languages, Literatures, and Linguistics
University of Rochester - Simon Business School
Master of Science, Marketing
University of Michigan
Bachelor of Arts - BA, English Language and Literature, General
SKILLS
ABOUT ALISON WELLS
Dynamic and results-driven Marketing Director and Senior Product Marketing Manager with 15 years of experience across diverse digital marketing roles. I specialize in consumer insights, persona/ICP creation, SEO, analytics, brand voice and tone development, long-form content strategy, site strategy, social media management, paid media campaigns, and multi-stage nurture campaigns. My career has been marked by a strong track record of driving business growth through strategic marketing initiatives, data analysis, and innovative digital solutions that get results.In my current role, I lead digital strategy and execution across a multi-brand organization, operating at the intersection of marketing, technology, and operations. I drive cross-functional alignment, oversee complex web and MarTech ecosystems, and ensure operational stability across brands through a blend of strategic leadership and hands-on problem solving.
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