Alister Lamb

Head of Regional Marketing - North and South America @CLAAS

Montreal, QC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2021 — Present

Head of Regional Marketing - North and South America @CLAAS

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Montreal, QC, CA

Responsible for implementing CLAAS Brand Management, Market insights, Marketing optimisation, Marketing Management and Customer experience management into North America, Middle America and Latin America as well as supporting tractor sales in North America

EDUCATION

1990 — 1994

Queen Mary University of London

Bachelor of Science (BSc), Marine and Freshwater Biology

SKILLS

International SalesPricingFrenchProduct MarketingMarketing StrategyCompetitive AnalysisBusiness DevelopmentInternational BusinessForecastingStrategyBusiness PlanningNegotiationSales ManagementMarketingMarket AnalysisNew Business DevelopmentFluent FrenchLogisticsProduct DevelopmentFluent GermanManagementMarket ResearchBudgetsBusiness Strategy

ABOUT ALISTER LAMB

Experienced Sales and Marketing Director with a demonstrated history of working in the machinery industry. Skilled in Sales growth, Negotiation, Business Planning, International Partnership Management, Pricing Strategy, and Equipment Finance. Strong Sales and Marketing professional with a Bachelor of Science (BSc) Biology from Queen Mary, U. of London.

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Alister Lamb — Head of Regional Marketing - North and South America at CLAAS in Montreal, QC, CA | Unifers