Eric Gretzke
Marketing Manager Media Production @CLAAS
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WORK HISTORY
Marketing Manager Media Production @CLAAS
Responsible for end-to-end project management for creating product brochures, presentations, and POS materials for key product lines, including the CLAAS JAGUAR forage harvester, balers, and wheel loaders. My role involves close collaboration with Campaign Management, Product Management, Events, and Sales and the coordination of external stakeholders such as marketing agencies and production partners.Overseeing budget, vendor management, and strategic planning of multi-product marketing assets. A significant part of my work is the management of translations into over 30 languages, ensuring seamless alignment with international markets and service providers. Also facilitating global collaboration with colleagues in France, the US, and Asia.Leveraging my previous experience, I bring a strong track record of delivering high-quality, brand-consistent materials on time and within budget. My recent achievements include the development of a comprehensive master template for customer-facing presentations, streamlining communication and brand consistency across markets.
EDUCATION
Stenden
Bachelor of Business Administration (B.B.A.), International Tourism Management
SKILLS
ABOUT ERIC GRETZKE
As a seasoned marketing professional with over 8 years of experience, I have had the opportunity to work in various industries including tourism, technology, and on the agency side. My expertise lies in both, B2B and B2C marketing, with a special focus on branding and brand experiences e.g. through events. Based in Hamburg, I deeply understand the German market and have successfully executed marketing campaigns that have driven results for my clients. My strategic thinking, combined with a hands-on approach has allowed me to consistently deliver impactful marketing initiatives that have helped businesses grow.Beyond my professional achievements, I am a passionate individual who believes in constant growth for myself and those around me. As a CrossFit enthusiast, I am always looking for ways to challenge myself and push beyond my limits. This mindset extends to my work as well, where I am constantly seeking new ways to innovate and drive success.Being outdoors and going on adventures is something that truly fuels my soul. Whether it\'s hiking in the mountains or exploring new cities, I find inspiration and creativity in the world around me. As a team player and people person, I thrive in collaborative environments where I can bring diverse perspectives together to achieve a common goal.
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