Alistair Patterson
Head of Datalab @Mediaforce
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WORK HISTORY
Head of Datalab @Mediaforce
London, GB
Head of DataLab for Mediaforce GroupDay-to-day:Answering key questions with analysis underpinned by data to help monetize digital adverts within 1XL. KPI\'s including fill rate, eCPM, rCPM, RPM, CPC, viewability and completion rates.Analysing and improving door drop performance for The Leaflet Company. KPI\'s including CPA, CPR, ROI and incremental revenue modelling.Helping to understand print advertising response rates for Mediaforce. KPI\'s including CPA, attribution modelling and forecasting.
EDUCATION
University of Wales, Cardiff
Master of Science (MSc)
University of Wales, Cardiff
Bachelor of Science (BSc)
SKILLS
ABOUT ALISTAIR PATTERSON
Formerly a Sports Performance Analyst who has worked in elite sport for ten years and now…
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