Alison McCarthy
Content Director @Skift
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WORK HISTORY
Content Director @Skift
Oversee editorial operations of branded content team at SkiftX, Skift’s in-house agency. Manage production, strategize and edit branded content across articles, reports, and other written content formats. Commissioning projects to freelancers, edit content and ensure content quality standards, manage the editorial content calendar and develop project timelines, and oversee post-publication promotion and performance. Manage branded content editor, research editor, two part-time writers, and freelance writers. Cross-departmentally, highly active in the sales cycle — key responsibilities include leading kickoff calls with new clients, writing thought starter documents, developing new content products, and daily client management.
EDUCATION
New York University
M.A., Media, Culture and Communication
Emerson College
B.A., Visual & Media Arts, Concentration in Media Studies
Emerson College
Bachelor's degree
SKILLS
ABOUT ALISON MCCARTHY
I deliver creative and engaging content and communication strategies for…
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