Alison White
Head of Craft Product @Leger Shearings Group
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WORK HISTORY
Head of Craft Product @Leger Shearings Group
ResponsibilitiesProduct Development - planning full tour programme each year, to meet customer demand and exceed business targetsResearch new destinations to continuously offer alternative and exciting places for our loyal and new guests to exploreSupplier relations - working with hotels, transport providers, local guides, excursion venues and ground agents across the worldCosting of all tours to ensure target margins are met and exceededCreation of full sales document for each tour, including marketing copy, sales tips for Contact Centre and full operations briefLead and manage two remote staff members; Product Executive and Operations ManagerCompletion of post tour review including analysis of tour staff feedback, cost/margin analysis and customer feedback (NPS)Recruitment and management of bank of self-employed tour staff (craft experts and tour managers)Delivering product and destination training to Contact Centre staff Brand and business representation at travel and craft eventsAchievementsSuccessful integration of Stitchtopia brand into Leger Shearings Group portfolioPost-administration revenue growth of 25% over 2 years (20••••24)Successful introduction of 9 new medium and long-haul destinations67% NPS (2024)Member of Leger Shearings Group Team of the Year 2024
EDUCATION
University of Bradford
BA Hons
SKILLS
ABOUT ALISON WHITE
26 years in tour operations has given me a solid grounding in all aspects of the industry…
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