Alison Thoms

Senior Marketing Communications Lead @Interstate Parking Company

Milwaukee, WI, US

As a marketing and branding leader at Interstate Parking, I drive strategic initiatives that enhance brand visibility, customer engagement, and business growth. With expertise in branding, digital marketing, CRM automation, and sales enablement, I take a data-driven approach to creating seamless marketing strategies. My work in developing high-impact marketing assets has directly contributed to business expansion, strengthened brand positioning, and played a key role in acquiring new clients.Key Responsibilities & Impact: Branding & Marketing CollateralDevelop compelling pitch decks, proposals, and sales presentations to support business growth.Design white-labeled logos, signage plans, and marketing flyers that align with brand identity. Digital & Content MarketingOversee custom white-labeled website design and content strategy, enhancing patrons parking experience.Create new client launch press releases, social media campaigns, and promotional materials to amplify new parking operations. CRM & HubSpot Marketing AutomationManage HubSpot campaigns, email marketing, and lead nurturing to drive business development initiatives.Optimize automated workflows to improve conversion rates and streamline communication. Sales Enablement & CommunicationsSupport sales teams with tailored proposals and data-driven marketing insights.Ensure brand consistency and alignment across all marketing and communication channels.