Alison Koesel

Marketing & Graphic Design Specialist @Knotwood Usa

Denver, CO, US

As part of Knotwood US, a leader in innovative aluminum building products with the look and feel of natural wood, I drive creative and strategic marketing initiatives that support brand growth, customer engagement, and sales success.Key Responsibilities:Develop and execute integrated marketing campaigns across digital, print, and social media platforms.Design high-quality visual assets including product catalogs, brochures, ads, trade show displays, and digital graphics that align with brand guidelines.Manage social media content creation, posting, and engagement to increase brand awareness and audience growth.Collaborate with sales, product, and leadership teams to create impactful marketing materials tailored to different customer segments (dealers, distributors, architects, and end users).Oversee website updates, email marketing campaigns, and SEO-driven content strategies.Plan, coordinate, and design trade show booths and event materials to ensure strong brand representation.Track and analyze marketing performance metrics to inform future strategies.Key Skills:Graphic Design • Adobe Creative Suite (Illustrator, Photoshop, InDesign) • Branding • Social Media Marketing • Digital Advertising • Copywriting • Email Marketing • Project Management • Trade Show & Event Marketing

Metropolitan State University of Denver

Bachelor of Science (BS)