Alison Trauley Bryant
Marketing Director @Antea Group USA
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WORK HISTORY
Marketing Director @Antea Group USA
Minneapolis, MN, US
Responsible for strategy and oversight of digital marketing, field marketing, brand management and corporate communications activity-Manage marketing team and agency support for content development, webinar programming, marketing automation, website management, SEO, PPC, and data/analytics reporting-Lead commercialization and B2B go-to-market strategies for new services/solutions-Serve as liaison for international marketing initiatives with sister companies
EDUCATION
Universidad Complutense de Madrid
Spanish and Iberian Studies
Loyola University Chicago
MBA, Marketing
University of Wisconsin-Madison
BA, Spanish Language and Literature
SKILLS
ABOUT ALISON TRAULEY BRYANT
With over 15 years of experience in marketing and communications strategies, I am passionate about creating and delivering impactful messages that resonate with diverse audiences and drive business growth. As the Marketing Director at Antea Group USA, an environmental & sustainability consulting firm, I lead a talented team of marketers and collaborate with international partners to commercialize innovative solutions that help to create a cleaner, safer, more sustainable world. In my current role, I am responsible for overseeing all aspects of digital marketing, field marketing, brand management, and corporate communications activity. I leverage my skills in marketing automation, website management, SEO, PPC, and data/analytics reporting to optimize the online presence and performance of Antea Group USA. Additionally, I serve as the Communications Director for the Healthcare Plastics Recycling Council (HPRC), an industry consortium that promotes plastic recycling in healthcare. In this role, I build awareness and engagement for HPRC\'s work across multiple stakeholder groups, including manufacturers, healthcare providers, and recyclers.
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