Alisha Washington
Senior Brand Marketing Manager @GoTo Foods
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WORK HISTORY
Senior Brand Marketing Manager @GoTo Foods
EDUCATION
Vanderbilt University
Bachelor of Arts - BA, Communication, General
SKILLS
ABOUT ALISHA WASHINGTON
I\'ve spent my career obsessed with one question: how do brands become something people actually care about?I lead brand strategy for Cinnabon nationally, across 800+ locations, and the work I love most sits at the intersection of cultural storytelling, brand world-building, and consumer identity. I believe culture marketing is one of the most powerful and underestimated tools a brand has. Not as a campaign tactic, but as a long-term mechanism for building compounding brand preference. When a brand shows up consistently in the moments that genuinely matter to people, something shifts. Choosing that brand stops feeling like a decision and starts feeling like a reflex.I build the strategic frameworks, creative direction, and cross-functional alignment that get brands there. The architecture underneath the magic, so to speak.I\'m most energized by brands that already have real cultural energy, where people have claimed the brand as their own before the brand even asked them to. Those are the ones worth building something lasting around.
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