Alisha Mishra

Marketing & Operations Lead @Tiipoi Ltd

London, GB

I lead digital and lifecycle marketing across our e-commerce and wholesale channels, with a strong focus on the UK and US markets.• Own the full customer lifecycle from discovery to repeat purchase - with a focus on improving retention, engagement, and customer experience.• Plan and execute end-to-end email and lifecycle campaigns (welcome, cart abandonment, post-purchase, winback) via Klaviyo, working across creative, segmentation, and performance analysis.• Develop and manage our newsletter strategy that drives storytelling, product discovery, and consistent revenue.• Work directly with the founder to shape growth & marketing strategies with a focuson optimizing customer journey and driving repeat sales.• Coordinate marketplace listings (Glassette, Maison Flaneur etc) and support B2B outreach, helping expand Tiipoi’s global retail footprint.• Lead product and collection launches - from messaging to digital activation, ensuring everything feels aligned and on-brand.• Advise on social media strategy and content planning to ensure alignment across channels and campaigns.Always balancing creativity with performance and keeping the customer at the centre of it all.

Wilson College, Mumbai

Bachelor of Mass Media, Advertising

Alliance Manchester Business School

Masters of Science (MSc.), Marketing